So you produce a great newsletter that you’ve poured hours and hours of work into, but you aren’t seeing the results you want. You’re just not seeing the sign ups online and you’re not reaching as many people as you want to. This can be understandably frustrating, but are you really doing everything you can to make sure you reach your audience and provide them with the value they want?
One of the best ways to encourage new people to sign up for your email newsletter is to ask! While this sounds obvious, a little sidebar buried in your website that has a form for opting in just isn’t going to do it. That’s easy to skim over or ignore completely. Consider a basic pop up box that asks for them to sign up for your email newsletter.
If you add in an enticement like a free report or free whitepaper (don’t use the term newsletter – give the perception of adding extra value) for signing up and you might be surprised how effective that strategy is. Make sure your free giveaway is based on a topic that you know is very important to the readers you want to reach, and make sure the report is outstanding.
A bad or “fluffy” report will get you dropped angrily by people who signed up to see what you had to offer. Wasting their time is a good way to get a permanent black mark. On the other hand, delivering outstanding and helpful content that impresses will not only encourage sign ups, but make your sign ups far more likely to read your newsletters and engage with your content in the future!