Although WordPress has a reputation of being used by hobby-bloggers, many remarkable brands use it for commercial and marketing purposes which establishes it as a plausible business solution. The following is a collection of a few globally renowned and respected companies that trust and use the WordPress platform to develop their websites.
Xerox has more than ten blogs running on WordPress. These blogs handle different issues concerning the Xerox Company. Since the WordPress platform is free and open source, it is very convenient for a company that has multiple blogs. The Xerox blogs are an interactive platform where the Xerox professionals share the professional expertise and answer any enquiries from potential customers or consumers with issues concerning Xerox products. These blogs are elegantly designed and have detailed information pertaining to Xerox Company and products.
2. Sony Music
Sony Music is another mega company that trusts WordPress for its online presence. Considering WordPress is free, it is surprising that a profitable music company like Sony runs its websites on this platform. For many misinformed people who view WordPress as a freebie for hobbyists, the fact that Sony runs on WordPress should make them rethink their position. The Sony website is not only professionally designed but also contains a mountain of information and features an interactive platform.
MTV news blog is powered by WordPress. The blog is very detailed, intricate and has an interactive platform that enables comments and enquiries. Most of the content on the MTV news blog is music related or general celebrity news and trends. MTV is a revolutionary ‘tool’ that contributed greatly to the growth and the development of the music industry. The fact that MTV chooses WordPress as its platform to reach the online audience establishes it as a credible business solution.
WordPress can and is being used to create amazing, user-friendly websites. However many people make seemingly insignificant mistakes when building their websites with WordPress because of which they fail to take full advantage of this amazing platform. In this article we have listed three such mistakes.
1. Not changing the default tagline
A tagline is like a slogan and a short single line description about your site. WordPress applies “Just Another Blog” tagline, by default, while installation. Most of the novice users forget to change or remove it which is not considered a good practice. This is because Google indexes the tagline and it might affect you site ranking during search operations. So, we advise you to choose a witty and unique tagline that has some connection with your blog content. You can modify the default tagline by clicking on Settings –> General tab in your WordPress console.
2. Using the default provided favicon
Favicon a little icon linked with your website or blog. It is normally displayed in the address bar of a browser. Most of the WordPress beginners ignore their favicons, due to which their sites or blogs have the default provided favicon being displayed. If you want to create a professional looking website, you really have to change the favicon icon. You can use the free favicon icon generator tools available online or create a favicon by your own and replace the default company provided favicon icon.
3. Overlooking WordPress updates
At times, we simply forget to check for updates and upgrading the website or blog. Regularly updating the site and plugins is very important as they enhance the user experience by fixing certain bugs and also improve the security options of your site. Besides, upgrading the WordPress from one version to the other is very simple and can be accomplished with a single click. But, before updating it is secure to back up your site.
If you want your website to be successful then make sure that you avoid these mistakes at all costs.
Anybody who has a website knows that a Google Search can be highly responsible for the amount of traffic a site receives. But did you know that depending on the device a person is using to perform a search, the results may vary? Thanks to Google’s latest mobile-friendly algorithm update, certain sites are getting left in the dust whilst others are flourishing and basking in all of the attention they’re receiving. So why is this? It’s simple; the flourishing sites are mobile-friendly and the sites left in the dust are not.
In the past, people would receive the same search results regardless of whether they were using Google on their laptop at home or their cell phone out in the world. This lead to a lot of aggravation because not all websites are mobile-friendly. This is why some sites look fantastic on a mobile device and some sites cause you to have to scroll and zoom just to read a paragraph. Thankfully, Google is now bumping mobile-unfriendly sites out of the search results. This is amazing news for those who are Googling on their bus ride home. However, this can be bad news for site owners who aren’t aware of the update and/or haven’t updated with it. That being said, the best thing you can currently do for your website is make it mobile-friendly. Don’t become a site left in the dust.
These days the popularity of mobile devices is on the rise. While this has created a whole multitude of exciting new opportunities for website owners and bloggers, it has also given rise to some serious issues. The biggest one is that the internet connections available on mobile devices are often painfully slow which means that even if a website loads normally on a computer it is likely to take a lot of time on a phone or tablet. If you want to stay ahead of the curve then it is extremely important that you make your website as fast as possible. There are a number of ways to decrease page load times but the one we will be discussing here is database optimization.
In the following paragraphs the main database optimization techniques have been mentioned:
1. Cleanup in PHPMyAdmin
If you have worked with cPanel then you probably have stumbled upon the module called PhpMyAdmin. It’s a superb tool for searching through database tables and running SQL queries. What’s more, it provides many useful optimization tools. In the following paragraph you will learn how to make use of these tools.
To get started, simply go to the cPanel dashboard and click on the phpMyAdmin icon. On many web servers users are logged in automatically but on others they are required to log in manually. After logging in you can browse through tables and delete the items that are not needed. Usually it is safe to delete post revisions, spam comments, trashed posts, trashed comments and auto-drafts.
2. Using plug-ins
If going through dozens of tables, looking for items to delete sounds like a bad idea then you can automate the optimization process with the help of plugins. There are a number of plugins that you can install to make your database leaner. However it is important that you do a little research before installing a particular plugin. If you are not careful enough you might end up losing precious data. Also, make sure you take a full backup before optimization.
By following the simple tips given here you can accelerate your blog significantly.